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Digital Online/Video Presentation: Creation of an outline of international Marketing Plan (equiv. 1,000 words ± 10%, Appendices and References not included in the Total Word Count.)
This is a plan to market a product/brand of an organisation of your choice to another country where the brand/product is not currently available. Provide situational analysis of that product/brand, set out objectives and a recommended strategy, and provide detail on the operational elements of the tactical marketing mix for the next 12 months for ONE target segment of a new country,
Remember, this is an integrated marketing plan so all sections need to link together logically, as if you are telling a story. This should include a theoretical critique examining the robustness of the plan, a consideration of the effectiveness of models and frameworks utilised in the specified industry context, and any differences between the theoretical underpinning and practice elements.
The purpose of this assessment is to assess your ability to employ concepts and theory from the field of marketing to practice for an organisation and industry of your choice.
Professional Graduate Skills: independence and personal responsibility, adaptability, written communication, creativity, critical thinking, problem solving, working under pressure to meet deadlines.
Emotional Intelligence: motivation, resilience, self-confidence.
Career-focused Skills: skills and attributes required by employers, a range of strategies to present skills and attributes to employers.
Presentation platform: Blackboard Collaborate Ultra for the presentation. All presentations will be recorded online for quality assurance.
Duration: Maximum 10 minutes
Presentation Slides Submission:
To be submitted in PDF/PPT format to Turnitin for plagiarism checking by 17th July, 2023 12 Noon.
Recorded presentation to be submitted to the Panopto Assessment Folder/Online Virtual Assessment Blackboard Collaborate Ultra Room (link to be provided in advance) by 17th July, 2023 12 Noon 12 Noon.
Horizon Scanning Report: Creation of an outline of international Marketing Plan (equiv. 2,500 words ± 10%, Appendices and References not included in the Total Word Count.)
It’s called the Horizon Scanning Report because it’s related to strategy making and proposition delivery which are all relevant in the context of marketing planning. Horizon Scanning is a proven methodology for spotting, interpreting and analysing emerging trends over a period of time. It is very often adopted by the senior personnel of businesses in order to keep abreast of wider influences the businesses may have from taking advantages of opportunities or minimising risks.
It is important that you need to establish a general as well as comprehensive understanding of the business objectives (which you may have set up in the outline of the international marketing plan); adopt a specific sets of lenses, including futuristic, forward thinking to address the strategies and plans you would like to implement in marketing-themed scenarios.
Subject Specific Knowledge, Skills and Understanding: Literature searching, Referencing, Subject-specific knowledge.
Professional Graduate Skills: independence and personal responsibility, adaptability, written communication, creativity, critical thinking, problem solving, working under pressure to meet deadlines.
Emotional Intelligence: motivation, resilience, self-confidence.
Career-focused Skills: skills and attributes required by employers, a range of strategies to present skills and attributes to employers.
Assessment Submission Instructions:
Individual Report 2500 words +/- 10%
Reference list is not included in the word count
Formatting:
Please follow to the formatting guidelines:
– Font / Size: Arial or Times New Roman / 12
– Spacing / Sides: 1.5 / Single Sided
– Pagination required? Yes
– Margins: At least 2.54 to left and right and text ‘justified’
– Referencing: Full compliance with Harvard protocols
Note usual practice is to allow +/-10%. If you submit an assignment which exceeds the prescribed word limit, marking will cease at the point at which the limit has been exceeded and the mark will be awarded on the basis of the extent to which the criteria for assessment have been met up to that point
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