Module Name

Student Reference Number

(SRN)

Assessment Title

Organisation

Description

The first Islamic bank in Pakistan that commenced operations in 2002.

Multinational automotive manufacturing company.

Entertainment subscription based streaming service.

Multinational corporation that designs and manufactures shoes, clothing, and accessories.

Assignment Task

Fail (0-39%)

Low Fail (40-49%)

Pass (50-59%)

Merit (60-69%)

Distinction (70-100%)

Task 1: Change

Analysis and

Guidelines

• Prepare a clear introduction of your chosen organisation (e.g. the size of the organisation, its core products and services, and the industry it

Opportunities (20% weighting, LO1)

operates).

• Identify and critically evaluate 3 areas of the organisation that are being impacted by digital disruption.
• Finally provide key opportunities that the CIO can take in order to successfully digitally transform the organisation.

Weak and often implicit

Limited appreciation of

Satisfactory knowledge

Good knowledge and

Excellent knowledge and

knowledge of digital

a basic wider field with

and identification of a

application of current

detailed usage of recent

innovations with

clarity and precision to

range of internal and

and emerging thoughts

emerging thought at the

inadequate appreciation

the thoughts and

external threats and

on digital disruption

forefront of the discipline

of the wider digital

practices related digital

digital transformation

threats and

and/or practices of digital

transformation discipline.

disruption challenges.

need.

opportunities.

disruption threats and

Weak critical evaluation

Limited identification of

Satisfactory

Good knowledge base,

opportunities.

of the impact of digital

a range of internal and

academic/intellectual

exploring and analysing

Excellent knowledge base,

disruption threats and

external threats and

skills. Wholly original

internal and external

exploring and analysing

opportunities.

digital transformation

work with good

threats and digital

internal and external

need.

reflection and solid,

transformation need.

threats and digital

Limited identification

well-reasoned digital

transformation need. Able

and discussion of clear

transformation

to employ critical analysis

digital transformation

opportunities.

on some of the most

opportunities.

recent digital initiatives

run by different

companies.

Task 2: Digital

Business Agility (30% weighting, LO2)

Guidelines:

• Advice on initiatives and digital technologies to gain each component of the Business Digital Agility o Hyperawareness

• Make Informed Decisions
• Execute Fast

• Example of digital technologies: Machine learning, Internet of Things, Artificial Intelligence, Virtual/Augmented Reality
• For a high mark, you have to bring really case examples to support your arguments

Weak often implicit

Limited knowledge and

Satisfactory knowledge

Good knowledge and

Excellent knowledge and

knowledge use of a wide

applications of most

and substantial

evidence of an

evidence of an innovative

range of personal

digital technologies.

research and evidence

innovative or original

or original use of extensive

research.

Limited critical

of an innovative use of

use of extensive

personal research which

Lack of theory and

evaluation for key digital

a wide range of digital

personal research which

has been thoroughly

applications of the digital

technologies e.g. :

technologies with clear

has been thoroughly

critically evaluated both

technologies.

Machine learning,

and consistent

evaluated and applied

conceptually and

Weak critical evaluation

Internet of Things,

conceptual evaluation

to the digital agility

methodologically.

for key digital

Artificial Intelligence,

and application to the

model.

Good knowledge base,

technologies e.g.:

Virtual/Augmented

digital agility model.

Good knowledge base,

exploring and analysing

Machine learning,

Reality

Satisfactory critical

exploring and analysing

the discipline, its theory

Internet of Things,

Limited application of

evaluation with solid

the discipline, its theory

and ethical issues with

Artificial Intelligence,

theories with some

and reasoned

and ethical issues with

considerable originality

Virtual/Augmented

reasoned judgements.

judgements.

considerable originality

and autonomy.

Reality y etc..

and autonomy.

Student shows excellent

Largely descriptive and

Student shows good

critical discussion and

lack of reasoned

level of critical

apply the concept to the

judgements.

discussion and apply the

chosen company.

concept to the chosen

Arguments are supported

company.

with academic literature

and real case examples.

Task 3: Creating a Digital Ready Culture (25% weighting, LO3)

Guidelines:

• You must recommend innovative approach on how your chosen organisation should install a digital-ready culture to support digital transformation.
• Student were introduced to the concept digital-ready culture by Think with Google (2017) and can use those elements below. However, any other relevant response is still valid:

• Putting customers first
• Creating a collaborative culture
• Instilling a culture of innovation
• Becoming a digital-champion

• To gain high marks your replies must be critically justified with the support of academic literatures and/or real case examples

Weak evidence of

Limited evidence of

Satisfactory and

Good and extensive

Excellent evidence of an

research and use of

considerable research

substantial research

research and evidence

innovative or original use

appropriate sources.

and limited use of a

and evidence of a

of a wide range of

of extensive personal

Weak knowledge and

range of appropriate

range of appropriate

appropriate sources.

research which has been

applications of the digital-

sources.

sources.

Good knowledge base,

thoroughly critically

ready culture model.

Limited knowledge and

Satisfactory knowledge

exploring and analysing

evaluated both

Largely descriptive and

applications of the

base; explores and

the digital-ready model,

conceptually and

lack of reasoned

digital-ready culture

explicitly analyse the

its discipline, its theory

methodologically.

judgements.

model.

digital-ready model

and benefits of

Student shows excellent

Limited application of

with clear and

collaborative

critical analysis of the

theories with some

consistent conceptual

technologies.

digital-ready culture

reasoned judgements.

evaluation of

Good critical evaluation

model, its discipline,

collaborative

with strong, well-

theory, and apply

technologies.

reasoned judgements.

collaborative platforms

Satisfactory critical

concept to the chosen

evaluation with solid

company.

and reasoned

Excellent critical

judgements.

evaluation with

outstanding, well-

reasoned judgements.

Arguments are supported

with academic literature

and real case examples.

Task 4: Developing Digital Leadership (15% weighting, LO4)

Guidelines:

• By using the Goleman’s leadership styles, advice which Goleman’s style leaders within your organisation need to develop to support its digital transformation.
• Once you have identified the leadership style that will help your organisation to successfully digitally transform, advice your organisation about approaches and techniques that can be used to develop this leadership style in its leaders (e.g., Grow Model).
• Arguments have to be supported by academic literature.

Weak and often implicit

Limited knowledge

Satisfactory

Good and clear

Thorough and deep

knowledge base with

base;

appreciation of and

understanding of, and

knowledge and

some omissions and/or

Some appreciation of

explicit links to a wider

explicit links to digital

understanding of the topic

lack of theory of digital

the basic wider field of

field of digital

leadership skills, some

and explicit evidence of

leadership skills.

digital leadership skills

leadership skills.

aspects of a wider field.

the wider contexts of the

Weak and growing

with clarity and

Emerging application

Application of current

digital leadership skills

consistent awareness of

precision to the

of thoughts and

and emerging thoughts

with coherence and the

personal responsibility

thoughts and practices

practices at the

and practices from the

ability to synthesise

and professional digital

related to the required

forefront of the

discipline.

appropriate principles by

leadership concepts.

discipline indicated.

discipline.

Good awareness and

reference to appropriate

Limited awareness of

Satisfactory awareness

demonstration of

primary sources.

personal responsibility

and demonstration of

personal responsibility

Excellent and detailed

and professional digital

the Goleman’s

and professional digital

usage of recent emerging

leadership skills.

leadership styles.

leadership skills.

thought at the forefront of

Meaningful critical

the discipline and/or

analysis of the

practices from a range of

Goleman’s leadership

appropriate sources.

styles.

Excellent awareness and

demonstration of personal

responsibility and

professional the

Goleman’s leadership

styles.

Deep and meaningful

critical analysis of

professional digital

leadership skills and practice.

Structure and References (10%)

Guidelines:

• Structure is in line with the given structure
• Give a professional appearance with consistent formatting
• Spelling and grammar are correct
• Each page has page number in the Footer
• Any tables or figures are correctly labelled
• Tables and figures do not cross boundaries, unless necessary
• Properly cite your sources in the text and in the list of references
• Use Harvard style for referencing and in-body citations (see referencing guides and tools here: https://bpp.libguides.com/Home/StudySupport )

Weak references with errors or inconsistencies. Inadequate structure and expression.

Weak communication skills adapted to some degree to different situations and audiences, lack of professionalism.

Limited appropriate references with minor errors.

Limited structure and expression.

Limited communication skills adapted a range of situations and audiences with some degree of professionalism.

Satisfactory with full and appropriate references.

Satisfactory structured layout and mainly accurate expression. Satisfactory communication skills adapted to a wide range of situations and audiences to an

adequate professional standard.

Good with precise, full and appropriate references.

Well-structured layout and professional and accurate expression. Good communication skills adapted to suit all situations and audiences to a near-professional standard.

Excellent with precise, full and appropriate references.

Outstanding structured layout and professional and accurate expression. Excellent communication skills adapted to suit all situations and audiences to a professional standard.