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3. Assessment 2 Details 

3.1 Task 

This item of assessment is designed to allow you to demonstrate your ability to apply a range of relevant concepts, theories, tools, and frameworks to conduct a full strategic analysis of an organisation. 

Consider an organisation that you are familiar with, or one you have worked for, and complete  the following tasks applying a range of relevant concepts, tools, models, and frameworks: 

1. Describe a situation or strategic issue in an organisation you have worked for and/or one  you are familiar with, which may be considered as urgent and problematic. If you were  leading the organisation as CEO, what approaches would you recommend to address the  strategic issue? (400 words) (10%) 
2. Based on the resource-based view of strategy, discuss what you consider to be the  dynamic capabilities needed by the organisation for sustainable competitive advantage that  can help to exploit current markets and explore future opportunities. (500 words) (15%) 

1 The grade is provisional until confirmed by the relevant assessment board(s). Your work will be marked in grades  rather than percentages. This is considered to deliver the most accurate and fair outcomes for students. Each  assessment that you undertake will be assessed using the common grading system. Information about the grading  system can be found in your Student Handbook, Section 13. 

The Grade Criteria can be found in Appendix C of your Student Handbook.

3. Critically evaluate the organisation’s business model based on its value creation, value  configuration and value capture strategies. How is this supported by the culture of the  organisation? Discuss, applying the cultural web and/or any other culture frameworks. (500  words) (15%) 
4. a) Discuss the key drivers of change from PESTEL factors that have an impact on the  organisation, highlighting the main opportunities and threats. (300 words) (10%) 
5. b) Critically assess how the organisation is dealing with its competitive environment,  applying some relevant concepts, theories, and models e.g., from game theory, value net  concepts and/or any relevant blue ocean concepts and models. (500 words) (15%) 
6. a) Discuss at least two main strategies pursued and implemented by the organisation for  growth and competitive advantage. Apply McKinsey 7-S or 5-S alignment model to support your analysis and discussion of any necessary changes or adjustments in the strategic implementation. (500 words) (15%) 
7. b) Justify what you consider to be the most successful strategy of the organisation using  the SAFe criteria (300words) (10%) 

Structure, clarity of presentation and Harvard referencing (10%)  

Structure details and weighting 

Your report should be structured as follows (additional guidance/requirements are given in  bullet points):  

1. Describe a situation or strategic issue in an organisation you have worked for and/or one  you are familiar with, which may be considered as urgent and problematic. If you were  leading the organisation as CEO, what approaches would you recommend to address the  strategic issue? (400 words) (10%) 
2. Based on the resource-based view of strategy, discuss what you consider to be the  dynamic capabilities needed by the organisation for sustainable competitive advantage that  can help to exploit current markets and explore future opportunities? (500 words) (15%) 
3. Critically evaluate the organisation’s business model based on its value creation, value  configuration and value capture strategies. How is this supported by the culture of the  organisation? Discuss, applying the cultural web and/or any other culture frameworks. (500  words) (15%) 
4. a) Discuss the key drivers of change from PESTEL factors that have impact on the  organisation, highlighting the main opportunities and threats. (300 words) (10%) 
5. b) Critically assess how the organisation is dealing with its competitive environment,  applying some relevant concepts, theories, and models e.g., from game theory, value net  concepts and/or any relevant blue ocean concepts and models. (500 words) (15%)  
6. a) Discuss at least two main strategies pursued and implemented by the organisation for  growth and competitive advantage. Apply McKinsey 7-S or 5-S alignment model to support your analysis and discussion of any necessary changes or adjustments in the strategic implementation. (500 words) (15%)  
7. b) Justify what you consider to be the most successful strategy of the organisation using  the SAFe criteria (300words) (10%) 

• References and use of Harvard referencing style (5%)  

o Use the Harvard referencing style and include a range of sources from academic  literature, industry reports and other good quality and credible internet sources.  

• Structure and presentation 

o 5% will be allocated for a structure and presentation that follows the guidelines above.  Additional guidance: 

In your report, you are expected to: 

• Follow the structure outlined above but you may change the wording of the headings and add  sub-sections to your report. 
• Conduct independent research and use a range of academic sources. 
• Use Harvard referencing throughout for your citations and the reference list.  This assignment should be submitted as a Microsoft Word file. 

3.2 Submission requirements 

You must submit your assignment by using the Turnitin gateway in the module’s Canvas site. 

Please Note: When you submit you will be asked to confirm you have referred to the Submission  Checklist (see Appendix 1) and the act of submitting your work electronically will be taken as an  acceptance of the Declaration of Authorship (see Appendix 2). 

If you are experiencing technical issues with submitting your work, you should email your Module  Leader/Tutor and IT Services , you must attach your work file before the  submission deadline, otherwise your file will not be accepted. 

4. Learning Outcomes for the assessment 

This item of assessment covers the following learning outcomes. For the full list of learning outcomes  for the module, please refer to the Module Study Guide. 

• Apply a range of concepts and tools to conduct a full strategic analysis of an  organisation. 

Appendix 1: Submission Checklist 

1. Have you checked Canvas messages/announcements for any additional/final details of the  assessment?  
2. Are you submitting in the correct submission area e.g., if it is a resubmission of your  second assignment it should be ‘AS2R’? 
3. Make sure you are submitting the correct final version of your work. 
4. Have you kept to the word limit? Remember, anything greater than 10% above the word  count will not be marked. 
5. Have you addressed the assessment requirements as outlined in the Assessment Brief? 6. Have you spell checked and proofread your work? 
6. Is your work formatted correctly and consistently? 
7. Are you submitting a document in the correct format? 
8. Is your work written in an appropriate academic style? 
9. Have you checked your citations and Reference List/Bibliography? 
10. Have you submitted your work to get a similarity report to check you have paraphrased where  required? 
11. Have you read the Declaration of Authorship (Appendix 2)?

Appendix 2: Declaration of Authorship 

By submitting this work electronically to Bloomsbury Institute and Wrexham Glyndŵr University, I  confirm that I have read and understood the Declaration and Definitions below:  

Declaration of Authorship: 

1. I hold a copy of this assignment which can be produced if the original is lost/damaged. 
2. This assignment is my original work and no part of it has been copied from any other student’s  work or from any other source except where due acknowledgement has been made. 
3. No part of this assignment has been written for me by any other person except where such collaboration has been authorised and as detailed in the Assessment Brief. 
4. I have not previously submitted this work for any other course/module. 
5. Where applicable, I have included a declaration confirming external editorial or proof -reading  services (see Appendix 3). 

Definitions 

I understand that: 

1. Plagiarism is defined as using another person’s words or ideas without acknowledgment  and submitting them for assessment as if they were one’s own work. This can include  copying, translating from one language to another or unacknowledged paraphrasing. It  includes the use of quotations from the published or unpublished work of other persons,  whether from books, articles, the internet, or any other format, when these quotations have  not been acknowledged as such by being placed in quotation marks and acknowledged. It  can also include the use of summaries of another person’s ideas, judgements, diagrams,  graphs, drawings, computer programmes, laboratory, or survey results without reference to  that person in the text and the source in the bibliography. Note: The University will not accept  a lack of understanding of the requirements for acknowledging the work of others as a  legitimate defence for disregard of academic integrity. 
2. Collusion is defined as work which has been undertaken by or with others but is submitted  solely as the work of one person. This can also apply when the work of one person is  submitted in the name of another. Where this is done with the knowledge of the originator,  both parties can be considered to be at fault. This should not be confused with group working  when clear advice will be provided on what is permitted to be submitted for assessment.  Unless specifically advised to the contrary, any work submitted for assessment should be  that of the individual and not of a group. 
3. Contract cheating/Commissioning: This includes any action whereby a third party  undertakes work on behalf of the student whether or not paid for by the student. The definition  of third party includes a fellow student, friend, or family member but where it is another  student, that student is also subject to action under this procedure 
4. Re-use of one’s own material (either in part or wholly) which has previously been submitted  in support of an application for academic credit, except where this is appropriately referenced  or where it is a resubmission of previously failed work and has been authorised by the  programme team. 
5. Fabrication of data: making false claims to have carried out experiments, observations,  interviews or other forms of data collection and analysis, or acting dishonestly in any other  way. 
6. Failure to obtain appropriate permission to conduct research: where this directly relates to a  student’s studies.
7. My completed assignment is submitted and checked for plagiarism through the use of  plagiarism detection software called Turnitin.  

Please note: Submitting work which is not your own and/or cheating in exams can be considered as  fraud2 and handled in accordance with the Wrexham Glyndŵr University ‘s Academic Integrity and  Misconduct Policy. Penalties can include: 

– Cancellation of the student’s marks in part or an instruction to the markers to ignore any  plagiarised text when marking.  

– The reduction of the degree result by one class or the non-award of a distinction, as appropriate.  

– The disqualification of the student from future examinations (applicable to offences occurring  during examinations) 

Further information on Academic Integrity can be found in your Student Handbook, Section 13. 

2If a student is suspected of commissioning (e.g., paying someone to write an assignment for them), this could be  classed as fraudunder student disciplinary procedures, separate to academic misconduct procedures. If proven,  the consequences would be severe, including removal from their course of study.

Appendix 3: Use of external editorial or proof-reading  services 

The Wrexham Glyndŵr University ‘s Academic Integrity Guide for Students provides clear guidance  on the use of proof-readers to check your work. 

What you need to know: 

1. You can ask your tutors or our Learning Enhancement and Employability (LEE) Team  lee@bil.ac.uk) for advice and support on how to proof your work. 
2. Proof-readers should not make live changes to your work. They should only indicate where  possible changes could be made.  
3. A proof-reader should not change the meaning of your work in any way. 
4. If a proof-reader’s comments or amendments do change the meaning of your work, this may  be deemed as academic misconduct. 
5. If you do use a proof-reader, you must declare this clearly when you submit your work. The  declaration should be on the first page (cover page) of your assignment.  

Example declaration: 

“A proof-reader has helped me with this assignment. The proof -reader was my  friend/name of proof-reading service/a family member/other. I have kept a copy of  my original work with comments from the proof-reader.” 

For more information, please go to the policy itself, which is available in the Quality Enhancement  Manual on our website.

Appendix 4: Extensions and Extenuating Circumstances 

Information on Extensions and Extenuating Circumstances can be found in the Student Handbook,  Section 13. 

Applications for extensions and Extenuating Circumstances, with supporting evidence (such as medical  certificates) should be made through the e-Vision portal on [link]. 

The Wrexham Glyndŵr University’s Extenuating Circumstances Policy document can be accessed  through our Quality and Enhancement Manual: QEM Section 3: All Policies and Procedures. 

Word Limits and Penalties for Excess Word Count 

All written assignments include clear guidance on the maximum amount that should be written in order  to address the requirements of the assessment task (a ‘word limit’).  

If the submission exceeds the word limit by more than 10%, the submission will only be marked up to  and including the additional 10%. Anything over this will not be included in the final grade for the  item of assessment.  

Abstracts, reference lists, indented quotations, and footnotes are excluded from any word limit  requirements.  

In-text citations, embedded quotations, and all headings and titles are included in the word limit. 

Where a submission is notably under the word limit, the full submission will be marked on the extent to  which the requirements of the assessment task have been met. Generally speaking, submissions under  the word limit fall short of the requirements of the assessment task. 

The penalty for exceeding the word count will be 5 marks per 1000 words excess (e.g. 1000 word  assignment would have 5 marks deducted if 1101-2100 words submitted, 10 marks deducted for 2101- 3100 word and so on).