DIGITAL SUPPLY CHAIN MANAGEMENT (MBA520) Assignment Help
NOTE: Please note that to avoid Turn it in plagiarism you will need to submit the cover sheet separately. It is available in Moodle.
Assignment Description:
To demonstrate business analytics skills and knowledge using different decision making and optimization methods (linear programming and application of Excel Solver) you will carry out the assignment. Please give answers/solutions for each section beneath the questions.
PROBLEM A: Linear Programming model and application of excel solver (15 marks)
The company Gemma Hardware develops printers compatible with personal computers, both laser and inkjet. Profits from each laser printer amount to $35.00, while inkjet printers yield $15.00. The production process involves two assembly stages. Below is a table detailing the time required for processing per unit (measured in minutes), along with the total available processing time per department:
Printer Dept A Dept B
Laser 10 14
ink jet 8 10
total time per day 240 360
To fulfill sales obligations, a minimum of 7 laser printers and 12 inkjet printers need to be manufactured daily. The company seeks to ascertain the optimal quantity of each printer to produce in order to maximize its profits.
Questions:
1. Define decision variables.
2. Formulate integer programming model (includes objective function and constraints), and; 3. Apply excel solver to solve the problem.
PROMLEM B: Decision analysis (40 marks)
Alliance Investment has a choice of investing in stocks (buying stocks 1 and 2) or keeping money in savings account. The probabilities that the prices of these stocks will go up, stay the same, or go down are 0.25, 0.30, and 0.45, respectively. If the prices go up, stock 1 will make $30,000 and stock 2 will make $10,000. If the prices remain unchanged, there will be break even. If prices go down, stocks 1 and 2 will sustain losses of
$35,000 and $5,000, respectively.
If he keeps money in a savings account, he is guaranteed a payoff of $5,000 as earning on interest. Some information from a broker regarding the degree of stability of future prices of stocks indicate favorable and unfavorable assessments by the following conditional probabilities
To assist Alliance investment with the decision, address below requests:
1. Define decision alternatives, states of nature, and consequence.
2. Develop a decision tree indicating branches along with probability values.
3. Using Bayes’ Theorem compute posterior probabilities for both favorable and unfavorable scenarios (two tables).
4. Apply the expected value approach to make decisions as to whether Alliance Investment should invest or keep money in a savings account. For this step
show the application of expected value approach (Ev) and draw a clear decision tree showing the values and probabilities as well as the EV for each
decision alternative.
PROMLEM C: Supply Chain model (Networking) (40 marks)
Each group needs to select a company from the list below and use the company’s website to collect some background information and any type of preliminary information that could help in formulating the optimisation problem of the company. You will realize that there is no direct information about optimisation problems of the company that you choose therefore you will need to use the company’s background information along with business analytics knowledge to formulate the problem. For instance, for an airline the problem could be assignment of terminals, airplanes, flights and pilots. Accordingly, and based on the preliminary
information that you collect, you need to make assumptions and build up a model for the company and solve the problem.
The problem should be formulated based on Transportation, Transshipment, or Assignment problems (each group selects only one problem and only one company from the list below. E.g. Transportation for Rio Tinto). As an example, you can choose any company in airline or Metro train industries (for assignment problem), in manufacturing or port shipment industries (for transhipment or transportation problem). Below is a list of companies/organizations and possible approaches to problem solving:
Transportation problem:
Amazon (Transportation of cargo from origin to destination)
Rio Tinto (Transportation of cargo from origin to destination)
Transshipment problem by manufacturing companies:
Toyota (Transportation of parts from plants to warehouses and to customers from there) KIA (Transportation of parts from plants to warehouses and to customers from there)
Assignment problem by sales/servicing companies/organizations:
Qantas (assignment of terminals, airplanes, flights)
V-line (assignment of trains to different lines)
Austin Hospital children emergency department (assignment of surgery theaters)
Note: each group will submit three files:
Excel solution for case 1
Excel solver for case 3
Assignment in word document
Marking criteria:
Assessment criteria are shown in the following table. Marks are allocated as follows:

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