BSBMKG609 Develop A Marketing Plan

Assessment Information

The assessment tasks for BSBMKG609 Develop a marketing plan are
included in this Student Assessment Tasks booklet and outlined in the
assessment plan below.

To be assessed as competent for this unit,
the student must complete all of the assessment tasks satisfactorily.

Assessment Plan

Assessment Task	Assessment Task Summary
1. Written Questions	Students must answer all questions correctly.
2. Marketing plan research project	Students must conduct research and develop a marketing plan briefing report to inform the development of a Marketing Plan.
3. Marketing plan development and presentation project	Students must develop the Marketing Plan and present it to the management team.

Assessment Preparation

Please read through this assessment
thoroughly before beginning any tasks. Ask your assessor for clarification if
you have any questions at all.

When you have read and understood this
unit’s assessment tasks, print out the Student
Assessment Agreement.Fill it out, sign it, and hand it to your assessor,
who will countersign it and then keep it on file.

Keep a copy of all of your work, as the
work submitted to your assessor will not be returned to you.

Assessment appeals

If you do not agree with an assessment
decision, you can make an assessment appeal as per your RTO’s assessment
appeals process.

Students
have the right to appeal the outcome of assessment decisions if they feel they
have been dealt with unfairly or have other appropriate grounds for an appeal.

Additional Resources

The following resources will be given to
you before you begin each Assessment Task.

Assessment Task 2
Briefing Report Template

Assessment Task 3
Marketing Plan
Template

Assessment Instructions

Each assessment task in this booklet consists
of the following:

Assessment Task Cover Sheet

This must be filled out, signed and
submitted together with your assessment responses.

If you are submitting hardcopy, the Cover
Sheet should be the first page of each task’s submission.

If you are submitting electronically, print
out the cover sheet, fill it out and sign it, then scan this and submit the
file.

The Assessment Task Cover Sheet will be
returned to you with the outcome of the assessment, which will be satisfactory
(S) or unsatisfactory (U). If your work has been assessed as being not
satisfactory, your assessor will include written feedback in the Assessment
Task Cover Sheet giving reasons why. Your assessor will also discuss this
verbally with you and provide advice on re-assessment opportunities as per

your RTO’s re-assessment policy.

Depending on the task, this may include

resubmitting incorrect answers to
questions (such as short answer questions and case studies)

resubmitting part or all of a
project, depending on how the error impacts on the total outcome of the task

redoing a role play after being
provided with appropriate feedback about your performance

being observed a second (or third
time) undertaking any tasks/activities that were not satisfactorily completed
the first time, after being provided with appropriate feedback.

Assessment Task Information

This gives you:

a summary of the assessment task

information on the resources to be
used

submission requirements

re-submission opportunities if
required

Assessment Task Instructions

These give questions to answer or tasks
which are to be completed.

Your answers need to be typed up using
software as indicated in the Assessment Task Instructions.

Copy and paste each task’s instructions
into a new document and use this as the basis for your assessment task
submission. Include this document’s header and footer.

If you are submitting electronically, give
the document a file name that includes the unit identification number, the task
number, your name and the date.

Checklist

This will be used by your assessor to mark
your assessment. Read through this as part of your preparation before beginning
the assessment task. It will give you a good idea of what your assessor will be
looking for when marking your responses.

Student Assessment Agreement

Make sure you read through the assessments
in this booklet before you fill out and sign the agreement below.

If there is anything that you are unsure
of, consult your assessor prior to signing this agreement.

Have you read the assessment
requirements for this unit? ¨ Yes ¨ No

Do you understand the
requirements of the assessments for this unit? ¨ Yes ¨ No

Do you agree to the way in
which you are being assessed? ¨ Yes ¨ No

Do you have any specific
needs that should be considered? ¨ Yes ¨ No

If so, explain these in the space below.

Do you
understand your rights to re-assessment? ¨Yes ¨No

Do you
understand your right to appeal the decisions made in an assessment? ¨ Yes ¨No

Student name
Student number
Student signature
Date
Assessor name
Assessor signature
Date

Assessment Task 1 Cover Sheet

Student Declaration

To be filled out and submitted with
assessment responses

¨I
declare that this task is all my own work and I have not cheated or plagiarised
the work or colluded with any other student(s).

¨I
understand that if I If I am found to have plagiarised, cheated or colluded,
action will be taken against me according to the process explained to me.

¨I have
correctly referenced all resources and reference texts throughout these
assessment tasks.

Student name
Student ID number
Student signature
Date

Assessor declaration

¨I
hereby certify that this student has been assessed by me and that the
assessment has been carried out according to the required assessment procedures.

Assessor name
Assessor signature
Date
Assessment outcome	S	NS	DNS	Resubmission Y N

Feedback

Student result response

¨My
performance in this assessment task has been discussed and explained to me.

¨I
would like to appeal this assessment decision.

Student signature
Date

A copy of this page must be supplied to the
office and kept in the student’s file with the evidence.

Assessment Task 1: Written Questions

Task summary

This is an open book test to be
completed in the classroom.

·
Questions must be completed
within 2 hours.

Students need to answer all of the
written questions correctly.

Answers must be word processed and
sent to your assessor as an email attachment.

Required

Access to textbooks/other learning
materials

Computer and Microsoft Office

Access to the internet

Timing

The assessor will advise you of the due
date of this submission.

Write in the due date below as advised by
your assessor:

Submit

Answers to all questions

Assessment criteria

All questions must be answered
correctly in order for a student to be assessed as having completed the task
satisfactorily.

Re-submission opportunities

Students
will be provided feedback on their performance by their Assessor. The feedback
will indicate if you have satisfactorily addressed the requirements of each
part of this task.

If any
parts of the task are not satisfactorily completed your assessor will explain
why and provide you written feedback along with guidance on what you must
undertake to demonstrate satisfactory performance. Re-assessment attempt(s)will
be arranged at a later time and date.

Students
have the right to appeal the outcome of assessment decisions if they feel they
have been dealt with unfairly or have other appropriate grounds for an appeal.

Students
are encouraged to consult with their assessor prior to attempting this task if
they do not understand any part of this task or if they have any learning
issues or needs that may hinder them when attempting any part of the
assessment.

Written answer question guidance

The
following written questions use a range of “instructional words” such as
“identify” or “explain”, which tell you how you should answer the question. Use
the definitions below to assist you to provide the type of response expected.

Note
that the following guidance is the minimum level of response required.

Analyse – when a question asks you to analyse something, you should do so in
in detail, and identify important points and key features. Generally, you are
expected to write a response one or two paragraphs long.

Compare – when a question asks you to compare something, you will need to
show how two or more things are similar, ensuring that you also indicate the
relevance of the consequences. Generally, you are expected to write a response
one or two paragraphs long.

Contrast – when a question asks you to contrast something, you will need to
show how two or more things are different, ensuring you indicate the relevance
or the consequences. Generally, you are expected to write a response one or two
paragraphs long.

Discuss– when a question asks you to discuss something, you are required to
point out important issues or features, and express some form of critical
judgement. Generally, you are expected to write a response one or two paragraphs
long.

Describe – when a question asks you to describe something, you should state
the most noticeable qualities or features.Generally, you are expected to write
a response two or three sentences long.

Evaluate – when a question asks you to evaluate something, you should do so
putting forward arguments for and against something. Generally, you are
expected to write a response one or two paragraphs long.

Examine – when a question asks you to examine something, this is similar to
“analyse”, where you should provide a detailed response with key points and
features and provide critical analysis. Generally, you are expected to write a response
one or two paragraphs long.

Explain – when a question asks you to explain something, you should make
clear how or why something happened or the way it is. Generally, you are
expected to write a response two or three sentences long.

Identify – when a question asks you to identify something, this means that
you are asked to briefly describe the required information. Generally, you are
expected to write a response two or three sentences long.

List – when a question asks you to list something, this means that you
are asked to briefly state information in a list format.

Outline – when a question asks you to outline something, this means giving
only the main points, Generally, you are expected to write a response a few
sentences long.

Summarise – when a question asks you to summarise something, this means (like
“outline”) only giving the main points. Generally, you are expected to write a response
a few sentences long.

Assessment Task 1
Instructions

Provide answers to all of the questions below:

1.
Outline how strategic alliances
can provide options for marketing opportunities, and include two examples of
alliances (also known as cooperative business models) that can be formed
between businesses.

2.
Outline how the development of
new products or services can provide marketing opportunity options for a
business, both in existing and new markets. Relate your answer to relevant
diversification strategies from the Ansoff matrix.

3.
Outline how the development of
existing products or services can provide marketing opportunity options for a
business, both in existing and new markets. Relate your answer to relevant
diversification strategies from the Ansoff matrix.

4.
Outline how a takeover can
create options for marketing opportunities for a business.

5.
Outline key information that a
franchiser should consider providing when marketing their franchise
opportunity.

6.
Outline how a company can use
the establishment of a new business as an opportunity for marketing. Provide an
example to illustrate your answer.

7.
Outline two other marketing
opportunity options that a business could choose to pursue other than options
explored in the questions above.

8.
Explainthe importance of the
product life cycle concept in marketing. Name and explain each of its stages.

9.
Explain the importance of
considering the marketing mix when bringing products or services to the market.

10.
As most businesses have the
objective to sell as many products as possible, outline key factors that a
company should consider in determining the product component of the marketing
mix.

11.
Outline the importance of the
pricing strategy for a business and two types of pricing strategy that a
company could use.

12.
Outline two types of
promotional strategiesthat a business could use.

13.
Outline three common
distribution strategies that can be used as part of the marketing mix.

14.
Outline why a business may choose
to use an undifferentiated marketing strategy.

15.
Outline why a business may
choose to use aconcentrated marketing strategy.

16.
Explain the process that a
marketer can use to ensure that marketing strategies, approaches and the
marketing mix align with an organisation’s strategic objectives. Provide an
example to illustrate your response.

17.
Explain the process that a
marketer can use to ensure that marketing strategies, approaches and the
marketing mix meet legal and ethical requirements. Provide an example to
illustrate your response.

18.
Explain the process that a
marketer can use to ensure that marketing strategies, approaches and the
marketing mix are achievable for an organisation. Provide an example to
illustrate your response.

Assessment Task 1 Checklist

Student’s name:
Did the student provide a sufficient and clear answer that addresses the suggested answer for:		Completed successfully		Comments
		Yes	No	Comments
Question 1
Question 2
Question 3
Question 4
Question 5
Question 6
Question 7
Question 8
Question 9
Question 10
Question 11
Question 12
Question 13
Question 14
Question 15
Question 16
Question 17
Question 18
Task Outcome:	Satisfactory ¨			Not Satisfactory ¨
Assessor signature
Assessor name
Date

Assessment Task 2 Cover Sheet

Student Declaration

To be filled out and submitted with
assessment responses

¨I
declare that this task is all my own work and I have not cheated or plagiarised
the work or colluded with any other student(s).

¨I
understand that if I If I am found to have plagiarised, cheated or colluded,
action will be taken against me according to the process explained to me.

¨I have
correctly referenced all resources and reference texts throughout these
assessment tasks.

Student name
Student ID number
Student signature
Date

Assessor declaration

¨I
hereby certify that this student has been assessed by me and that the
assessment has been carried out according to the required assessment
procedures.

Assessor name
Assessor signature
Date
Assessment outcome	S	NS	DNS	Resubmission Y N

Feedback

Student result response

¨My
performance in this assessment task has been discussed and explained to me.

¨I
would like to appeal this assessment decision.

Student signature
Date

A copy of this page must be supplied to the
office and kept in the student’s file with the evidence.

Assessment Task 2: Marketing plan research
project

Task summary

This assessment task requires you in the
role of Marketing Manager to conduct research and develop a Marketing Plan briefing
report to inform the development of a Marketing Plan that you will develop in
Assessment Task 3.

This task will be completed in the simulated
work environment at your RTO.

Required

·
Computer and Microsoft Office

·
Access to the internet for
research

·
Briefing Report Template

Timing

The assessor will advise you of the due
date of this submission.

Write in the due date below as advised by
your assessor:

Submit

·
Marketing Plan briefing report

Assessment criteria

Students must complete all of the
activities listed and will be assessed against the assessment criteria included
in the checklist included with this task.

Re-submission opportunities

Students
will be provided feedback on their performance by their Assessor. The feedback
will indicate if you have satisfactorily addressed the requirements of each
part of this task.

Students
have the right to appeal the outcome of assessment decisions if they feel they
have been dealt with unfairly or have other appropriate grounds for an appeal.

Assessment Task 2 Instructions

Carefully read the following:

NatureCare Products is based in Brisbane,
Queensland Australia. It commenced business in 1996, manufacturing and
retailing eco-friendly, high quality beauty skin care products.

The business was established to cater for a
growing demand for skin products that contain eco-friendly and natural
ingredients. There is also an emphasis on eco-friendly packaging.

NatureCare Products’ current Strategic Plan
identifies that its vision is to be a market leader for providing high quality,
sustainable skin care products.

Its organisational objectives are to:

·
To be a high performing
profitable business

·
To be a leader and innovator in
natural, eco-friendly cosmetics

·
To attract, engage and develop
the best staff

It has identified its major competitors as
being Jurilique and Botani, and is currently working on positioning itself against
this strong competition. The price of its products are slightly higher than
major competitors.

The organisation currently consists of the
CEO, Operations Manager, Sales Manager, Marketing Assistant, Customer Sales
Officers (5) and Administration staff (3). All the positions are based in the
office in Brisbane.

The company’s current range of products
include:

·
Cleansing creams to soothe skin during make-up removal. Primary ingredients are Shea
butter to nourish the skin and plant the skin, and plant extracts rich in
essential oils with regenerating and anti-inflammatory properties. This product is for delicate and mature skins
and can also be used as a baby cream.

·
Multi Protection Day Moisturizing Creams
for dry to normal skin types that help protect the skin during the day. It
contains shea butter and extracts from fragile green algae that provides
hydrating and protective properties.

·
Regenerating facial scrub to clean off
dead skin cells to promote regeneration of healthy new cells. This product can
be used on most skin types.

The company has
become well established in the Australian market, and sells its products in
health stores across the country. However, the company wants to widen its range
of retails outlets with other outlets that reflects its desired positioning.

It also sells
its products online through its own web site, although there is no SEO, and no
social media presence currently.

The company targets
customers that want high quality, eco-friendly products. Market research has
identified that around 70% of customers are professional women aged 25 to 55.

The current
strategy of the company as identified in its latest Marketing Plan is niche
marketing to the target group based on positioning the products as high quality
and eco-friendly.

With regard to the marketing of NatureCare
Products, the company is reasonably happy with sales through the web site but
would like to do more in the future, for example, through reviewing search
engine optimisation and to use social media to generate sales. The company is
in a strong financial position and has a budget of around $150,000 for
marketing for the upcoming financial year.

The company would like to add more products
over time and is focussed on a range of products to meet particular skin needs
rather than a one-size fits all. The company is also interested in expanding
overseas. Researchhas identified that Japan may represent a good opportunity for
the company, as it has been identified there are good opportunities for
products made from natural ingredients. The company has also decided to target
essentially the same group of consumers as for the Australian market, as it has
identified that a key group of consumers in Japan for cosmetic products are middle-aged
and older women who seek functionality and higher-value-added items.

Regarding the company’s current promotional
activities, successful promotional activities have been advertisements on the
Australian body + soul web site and in the Natural Health magazine. There have
also been in-store promotions with the focus on high quality products for
women.

The management team of NatureCare Products
has advised that its primary marketing objectives are:

·
Increase the number of people
who make a purchase while visiting the online store by 20%.

·
Increase the number of retail
outlets selling NatureCare Products by 150.

·
To increase product awareness
amongst the target market by 20%.

·
To increase market share to
15%.

·
To expand into at least one
international market.

·
To identify new products and
new markets.

·
To attain annual growth of at
least 10% over the next three years.

Regarding market trends, the following have
all contributed to the growth in popularity of natural-based personal care
products:

·
health warnings

·
environmental concerns

·
ethical concerns

·
therapy awareness

·
organic attitudes

It is predicated that natural/organic
skincare, hair care and cosmetics sales will continue to grow strongly in the
retail sector. Cosmetics in general are also still growing strongly.

Complete the following activities to
develop a marketing plan briefing report using the template provided. Your
report must be professionally presented and written in clear and concise
English.

1.
Review the case study
information and use the Internet to conduct research on trends and development
in the cosmetics industry, potential new and emerging markets, competitors and
any other relevant factors.

2.
Based on your research and the
review of the case study information, develop a SWOT and a PESTLE analysis that
outlines all of the internal and external factors that will impact on the Marketing
Plan.

3.
Identify and evaluate least
three potential marketing opportunities for NatureCare Products and that align
with organisational objectives. The evaluation of each of the marketing
opportunities that you identify should include the following:

·
The fit with organisation’s
objectives as outlined in the scenario information.

·
Risks of each of the marketing
opportunities you have identified.

·
Potential returns of each of
the marketing opportunities. Returns can be identified in general terms, for
example, greater market share.

4.
Identify and report on feasible
marketing strategies that can be implemented for the marketing opportunities
you have identified, including strategies that:

·
Address the four p’s of the
marketing mix in accordance with the organisation’s marketing objectives,
including desired positioning.

·
Alignwith organisational strengths
as described in the case study information

·
Are relevant to the three
marketing opportunities you have identified

·
Are consistent with NatureCare
Product’s ability to implement such marketing strategies given the information
provided in the case study.

The briefing report must include a
clear rationale for your selection of marketing strategies based on the above,
and clearly demonstrate how the strategies align with the NatureCare Product’s strategic
objectives.

5.
Following determination of the
marketing strategies, you are required to plan and report on marketing tactics
for each of the marketing strategies you have identified.

This must include:

·
Details of proposed marketing
tactics to implement each strategy and rationale for such.

·
Timing of the marketing
tactics, staff roles and responsibilities and costs involved. Costing should be
developed in line with the budget outlined in the case study information. You
should research the cost of the marketing tactic you identified using the
Internet to ascertain general costs and record these in the briefing report.

·
Recommended coordination and
monitoring mechanisms that will be used to ensure that the marketing tactics
are implemented as required and according to timelines.

·
How the proposed marketing
tactics are achievable within the available budget and staff and are relevant
to the organisation’s marketing objectives.

·
Legal and ethical issues that
need to be considered in using the marketing tactics proposed and how you have
ensured these issues are addressed. The following codes and legislation should
be reviewed to assist in the identification of legal and ethical issues
(depending on the marketing tactics proposed):

6.
Develop and report on marketing
performance measures to ensure performance against marketing objectives and
budget can be measured and allowing for adjustment against measures as
required.

7.
Develop and report on
strategies that can assist in increasing organizational expertise or resources
to address gaps in currently capability and marketing objectives as per the
case study information provided.

8.
When you have completed all of
the above activities, document of all your research and analysis in the
Marketing Plan Briefing Report Template.

9.
Send an email to the CEO via
email (your assessor) with your briefing report attached.

The text of the email should be
written in grammatically correct English, in an appropriate (formal, business-like)
tone. It should seek feedback on the briefing report and request approval to develop
the marketing plan based on the report.

The CEO will respond to your email
and briefing report, providing ideas for incorporation as required, and confirm
approval to proceed to developing the marketing plan.

Assessment Task 2 Checklist

Student’s name:
Did the student:		Completed successfully		Comments
Did the student:		Yes	No	Comments
Conduct and report on a SWOT and PESTLE analysis to inform the development of the marketing plan, including identification of marketing opportunities?
Identify and report on at least three marketing opportunities based on a review of the scenario information and SWOT and PESTLE analysis?
Evaluate and report on each identified marketing opportunity including:· The fit with organisation’s objectives as outlined in the scenario information.· Risks of each of the marketing opportunities you have identified· Potential returns of each of the marketing opportunities – returns can be identified in general terms, for example, greater market share.
Develop and report on marketing strategies that:· Address the four p’s of the marketing mix in accordance with the organisation’s marketing objectives, including desired positioning.· Align with organisational strengths· Are relevant to the marketing opportunities identified· Are consistent with NatureCare Product’s ability to implement such marketing strategies, specifically existing staff and budget?
Provide a clear rationale for selection of marketing strategies?
Determine and report on marketing tactics to be used to implement marketing strategies including:· An explanation of marketing tactics and rationale for such.· Timing of the marketing strategies, staff roles and responsibilities and costs involved.· Recommended coordination and monitoring mechanisms to ensure that the marketing tactics are implemented as required and according to timelines.· How the proposed marketing tactics are achievable within the available budget and staff· Legal and ethical issues that need to be considered in using the marketing tactics proposed?
Identify and report on recommended strategies to review marketing performance, including marketing metrics to be used?
Develop and report on strategies that can assist in increasing organizational expertise or resources to address gaps in currently capability and marketing objectives?
Task Outcome:	Satisfactory ¨			Not Satisfactory ¨
Assessor signature
Assessor name
Date

Assessment Task 3 Cover Sheet

Student Declaration

To be filled out and submitted with
assessment responses

¨I
declare that this task is all my own work and I have not cheated or plagiarised
the work or colluded with any other student(s).

¨I
understand that if I If I am found to have plagiarised, cheated or colluded,
action will be taken against me according to the process explained to me.

¨I have
correctly referenced all resources and reference texts throughout these
assessment tasks.

Student name
Student ID number
Student signature
Date

Assessor declaration

¨I
hereby certify that this student has been assessed by me and that the
assessment has been carried out according to the required assessment procedures.

Assessor name
Assessor signature
Date
Assessment outcome	S	NS	DNS	Resubmission Y N

Feedback

Student result response

¨My
performance in this assessment task has been discussed and explained to me.

¨I
would like to appeal this assessment decision.

Student signature
Date

A copy of this page must be supplied to the
office and kept in the student’s file with the evidence.

Assessment Task 3: Marketing plan development
and presentation project

Task summary

This assessment task requires you to develop and present the Marketing
Plan based on the Marketing Plan briefing report that you developed in
Assessment Task 2.

This task will be completed in the
simulated work environment at your RTO.

Required

·
Computer with Microsoft Office

·
Access to the internet

·
Marketing Plan Template

·
Access to a meeting space

·
Projector for PowerPoint
presentation

·
Roleplay participants (assessor
and two students)

Timing

The assessor will advise you of the due
date of this submission.

Write in the due date below as advised by
your assessor:

Submit

·
Email to
your assessor with your Marketing Plan and PowerPoint presentation attached

·
Email to
your assessor with your revised marketing plan attached

Assessment criteria

Students must complete all of the
activities listed and will be assessed against the assessment criteria included
in the checklist included with this task.

Re-submission opportunities

Students
will be provided feedback on their performance by their Assessor. The feedback
will indicate if you have satisfactorily addressed the requirements of each
part of this task.

Students
have the right to appeal the outcome of assessment decisions if they feel they
have been dealt with unfairly or have other appropriate grounds for an appeal.

Assessment Task 3 Instructions

Complete the following activities:

1.
Develop a Marketing Plan.

Use the information from your
marketing plan briefing report from Assessment Task 2, andthe Marketing Plan
Template to develop the marketing plan. Notes in the Marketing Plan Template
will assist you to structure the required information.

You should also ensure that you your
marketing plan addresses any feedback given to you by your assessorat the end
of Assessment Task 2.

2.
Develop a PowerPoint
presentation.

When you have completed your
Marketing Plan, develop a PowerPoint presentation to assist in presenting the
information from your Marketing Plan. Prepare a minimum of 15 slides that
include visuals such as images, charts, graphs or tables.

The PowerPoint presentation must
address each section of your Marketing Plan, as well as clearly describe:

·
How the Marketing Plan meets
organisational and marketing objectives

·
The proposed strategic
marketing mix and rationale for such

·
Overall marketing approach and
rationale for such

·
Information that supports the
choice of identified marketing strategies and tactics

You may include notes within your
presentation program to assist you in presenting.

3.
Send an email to your assessor.

The
text of the email should summarise the contents of the attachments.

Attach
your marketing plan and your PowerPoint presentation to the email.

Your
assessor will inform you of the date and time of the presentation and will
role-play the CEO. Your assessor will also organise for two other students to
role play the senior management team (the Operations Manager and the Sales
Manager) and will brief these students to ask questions and provide input.

Prior
to the presentation, you must also print off three copies of your Marketing
Plan to provide to the CEO and senior management team.

4.
Present your Marketing Plan at
the meeting with the CEO and senior management team using the PowerPoint
presentation you have developed.

Prior to commencing your
presentation, ensure you provide a printed copy of the Marketing Plan to those
attending the meeting.

At the meeting, you will need to
explain each part of the Marketing Plan and seek input and feedback.

During the meeting you will need to
demonstrate effective communication skills including:

·
Presenting your ideas clearly
and concisely

·
Asking questions to find out
your team’s views

·
Responding to these questions

·
Active listening skills to
confirm and clarify information

5.
Update your Marketing Plan

Incorporate feedback provided by your
assessor and the other students who attended your presentation.

6.
Send an email to the CEO (your
assessor).

The text of the email should
summarise the meeting and the contents of the attachment.

Attach the final version to the
email.

Assessment Task 3 Checklist

Student’s name:
Did the student:		Completed successfully		Comments
Did the student:		Yes	No	Comments
Develop a marketing plan using the required template and addressing all parts of the template?
Present the marketing plan using PowerPoints that includes:· A detailed explanation of how the Marketing Plan meets organisational and marketing objectives· Description of the proposed strategic marketing mix and rationale for such· Description of proposed marketing approaches and their suitability· Explanation of the identified marketing strategies and tactics and rationale for such?
Demonstrate effective communication skills including:· Presenting ideas clearly and concisely· Asking questions to find out the team’s views· Responding to questions· Active listening skills
Submit a final updated marketing plan within 2 working days of the presentation and including the input provided from the management team?
Task Outcome:	Satisfactory ¨			Not Satisfactory ¨
Assessor signature
Assessor name
Date