MGMT6015 International Business Strategy

Subject Code and Title MGT611/MGMT6015 International Business Strategy
Assessment – 1 Emerging Market Analysis
Individual/Group Individual
Length 1500 words
Learning Outcomes This assessment addresses the following Subject Learning  Outcomes  

  1. a) Undertake a systematic evaluation of the external global business environment. 

b) Apply relevant theories, models and frameworks to assess international business opportunities.
Submission By 11:55pm AEST/AEDT Friday at end of Module 3.1 (Week 5)
Weighting 30%
Total Marks 30 Marks

Context:  

This assessment focuses on the assessment of opportunities and challenges for Australian businesses that  intend to expand their business in select emerging markets. Your role is to advise the senior management  team of your chosen organisation about potential opportunities and challenges associated with international  expansion to a select emerging market. To achieve this objective, you need to select an organisation as well  as an emerging market from the list below and undertake an extensive research on the micro environment  (i.e., the internal environment of your chosen organisation) and the macro environment of Australia (i.e.,  the home country) and your chosen emerging market (i.e., the host country) to identify the differences  between home country and host country to spotlight the opportunities and challenges for the senior  management of the organisation that you are consulting.  

This assessment should help students build their knowledge and understanding of external environmental  assessment, problem diagnosis, strategy development, and the consideration of micro and macro-level  factors that influence the strategic decision of entering an emerging market. Thus, it is expected that this  assessment will equip students with a well-formed view of the nuances of international business  environment and theories to guide the strategic options available to the firm while considering international  expansion as their next growth path.

Instructions:  

Assessment 1, 2 and 3 are interrelated in nature that requires your careful attention to choose an  organisation and the emerging market as you would not be allowed to change your mind moving on to the  assessment 2 and 3. Select an organisation from the following list: 

Select an emerging market from the following list: 

Bulgaria 

Chile 

Columbia 

Egypt  

Indonesia 

Mauritius 

After you have chosen an Australian organisation and an emerging market from the list above, undertake an  in-depth research on the organisation and the political-legal, socio-cultural, economic, technological and  natural environment of both Australia and your chosen emerging market to spotlight the differences that  emerged out of your research and describe the importance of those differences with regards to the opportunities as well as challenges for the organisation’s international expansion to the select emerging  market. To frame your analysis and discussion, PESTEL, CAGE, Strategy Tripod, Five Forces Model and Porters  Diamond Model are relevant theoretical framework. You are not expected to use all of them but two that  are most suitable for the context of your research (one for external/macro business environment analyses  e.g., PESTEL/CAGE and the other for the analyses of the industry condition e.g., Porter’s Five Forces Model, Diamond Model etc.).

Suggested format:  

Whilst the format may vary for your analysis, below is suggested format for you to follow:  

∙ Executive summary: between 150 and 200 words (not included in the total word count). Discuss succinctly the overall purpose, analytical framework, key findings and strategic implications of those findings. 

  • Introduction: Briefly discuss background of the organisation, it’s business, competitiveness, annual revenue, degree of competition in the local market, market share, position etc.. Suggested 300 words. 
  • Country Analyses: Discuss the key descriptive Information for micro (i.e., internal environment of the organisation) and macro environment (i.e., external environment of both the home and the host country) as well as the overall industry condition of the host country in which the chosen organisation belongs to. Suggested 800 words. 
  • The firm and its micro environment, including relevant theoretical framework (see above). • Evaluation of the overall condition of the particular industry of the chosen emerging market (i.e., the host country) and the theoretical framework (see above). 
  • The macro environment in which the chosen corporate entity has to operate in one selected national market, including theoretical framework (see above). 
  • Discussion: This section should highlight discrepancies in the external business environment (e.g., PESTEL) between Australia and the chosen emerging market as well as overall industry condition of the particular emerging market. Critically evaluate the discrepancies from a theoretical standpoint to inform the senior management of the organisation what do they mean in terms of their international expansion, how the senior management can leverage their resources and capabilities to navigate the operating environment of the host country to tap the market opportunities. Suggested 300 words 
  • Conclusion. Your conclusion should mirror your opening recapping highlights that lead to a conclusion. Highlight only the key points that summarise your main findings, which might include presenting new, important facts, projections or a justification for the reader. Suggested 100 words 
  • Reference list. Provide complete reference of the resources that are cited in the text follow the APA referencing guidelines. 
  • Appendix (not mandatory, any material that supports points made in the main body)

Referencing:  

It is essential that you use appropriate APA style consistently for citing and referencing your research throughout the report. Please see more information on referencing here:

Criteria for Assessment  

Your assessment will be graded according to the criteria set out in the Assessment Rubric below. Please  read this carefully. 

Submission Instructions:  

Submit the report via the Assessment link in the main navigation menu in MGT611/MGMT6015 International Business Strategy. The Learning Facilitator will provide feedback via the Grade Centre in the  LMS portal. Feedback can be viewed in My Grades. 

Academic Integrity  

All students are responsible for ensuring that all work submitted is their own and is appropriately  referenced and academically written according the Academic Writing Guide. Students also need to have  read and be aware of Torrens University Australia Academic Integrity Policy and Procedure and  subsequent penalties for academic misconduct. These are viewable online.  

Students also must keep a copy of all submitted material and any assessment drafts.

Assessment Criteria Fail Unacceptable Pass (Functional) Credit (Proficient) Distinction (Advanced) High Distinction (Exceptional)
% Points 0-49% 50-64% 65-74% 75-84% 85-100%
Knowledge and understanding (technical and theoretical knowledge) Selection and discussion of the key descriptive information about the firm, relevant industry, and firm’s competitive position 25% Limited understanding of required concepts and knowledge Key components of the assignment are not addressed. Knowledge or understanding of the field or discipline. Resembles a recall or summary of key ideas. Often confuses assertion of personal opinion with information substantiated by evidence from the research/course materials. Thorough knowledge or understanding of the field or discipline/s. Supports personal opinion and information substantiated by evidence from the research/course materials. Demonstrates a capacity to explain and apply relevant concepts. Highly developed understanding of the field or discipline/s. Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Well demonstrated capacity to explain and apply relevant concepts. A sophisticated understanding of the field or discipline/s. Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Mastery of concepts and application to new situations/ further learning.
Content, Audience and Purpose (broad and specific content) Discussion and analysis of the home and host country operating environments. 25% Demonstrates no awareness of context and/or purpose of the assignment. Demonstrates no awareness of context and/or purpose of the assignment. Demonstrates limited awareness of context and/or purpose of the assignment Demonstrates
consistent awareness of
context and/or purpose
of the assignment.		 Consistently demonstrates a systematic and critical understanding of context and purpose of the assignment.
Evaluation of information selected to support the study Selection and analysis of relevant theory/concept and application of the theory in the context of business environment that the organisation is facing. 25% Limited understanding of key concepts required to support the case study. Confuses logic and emotion. Information taken from reliable sources but without a coherent analysis or synthesis. Viewpoints of experts are taken as fact with little questioning. Resembles a recall or summary of key ideas. Often conflates/confuses assertion of personal opinion with information substantiated by evidence from the research/course materials. Analysis and evaluation do not reflect expert judgement, intellectual independence, rigor and adaptability.lue 4 Supports personal opinion and information substantiated by evidence from the research/course materials. Demonstrates a capacity to explain and apply relevant concepts. Identify logical flaws. Questions viewpoints of experts. Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Well demonstrated capacity to explain and apply relevant concepts. Viewpoint of experts are subject to questioning. Analysis and evaluation reflect growing judgement, intellectual independence, rigor and adaptability. Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Information is taken from sources with a high level of interpretation/evaluation to develop a comprehensive critical analysis or synthesis. Identifies gaps in knowledge. Exhibits intellectual independence, rigor, good judgement and adaptability.
Effective Communication Ability to informatively and concisely impart the information gathered. 10% Difficult to understand for audience, no logical/clear structure, poor flow of ideas, argument lacks supporting evidence. Audience cannot follow the line of reasoning. Information, arguments and evidence are presented in a way that is not always clear and logical. Line of reasoning is often difficult to follow. Information, arguments and evidence are well presented, mostly clear flow of ideas and arguments. Line of reasoning is easy to follow. Information, arguments and evidence are very well presented; the presentation is logical, clear and well supported by evidence. Demonstrates cultural sensitivity. Expertly presented; the presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments. Engages and sustains audience’s interest in the topic, demonstrates high levels of cultural sensitivity Effective use of diverse presentation aids, including graphics and multi-media.
Correct citation of key resources and evidence Adherence to the report format, style, grammar, and referencing 15% Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas. Demonstrates use of credible and relevant resources to support and develop ideas, but these are not always explicit or well developed. Demonstrates use of high quality, credible and relevant resources to support and develop ideas. Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements. Shows evidence of wide scope within the organisation for sourcing evidence Demonstrates use of high- quality, credible and relevant resources to support and develop arguments and position statements. Shows evidence of wide scope within and without the organisation for sourcing evidence.