Assessment 1 Information
Subject Code: | TECH4100 |
Subject Name: | UX and Design Thinking |
Assessment Title: | Case Study Analysis |
Assessment Type: | Individual |
Word Count: | 1500 Words (+/-10%) |
Weighting: | 30 % |
Total Marks: | 30 |
Submission: | Via MyKBS |
Due Date: | Week 5 |
Your Task
This assessment is to be completed individually. In this assessment, you will analyze the UX development life cycle and the purpose of each phase.
Assessment Description
For this assessment, you are required to explain and analyze the UX development life cycle. The assessment is designed to be approachable, allowing students to showcase their knowledge and analytical skills related to the UX development life cycle.
Case Study
Case Study: Optimizing User Experience for a Social Media Platform – X
Scenario: You have been hired as a UX consultant for the social media platform – X. The platform has gained popularity but is facing user dissatisfaction due to various usability issues and inconsistent user experiences across different features. As the UX consultant, your role is to thoroughly analyze the existing user experience and propose recommendations for improvement based on the UX development life cycle.
Your Task: In this case study, you are required to analyze the user experience of the social media platform and provide a comprehensive explanation and analysis of the UX development life cycle. Your analysis should address each phase of the UX development life cycle and highlight its purpose in ensuring a user-centered design approach. The focus is on your ability to articulate the importance of each phase and its contribution to the overall user experience.
Assessment deliverables:
1. UX Development Life Cycle Explanation:
a. Provide a detailed explanation of each phase of the UX development life cycle. b. Clearly articulate the purpose and objectives of each phase in relation to user-centered design and improving the user experience.
c. Discuss the key activities, techniques, and considerations involved in each phase. 2. UX Analysis and Recommendations:
a. Analyze the current user experience of the social media platform, identifying strengths, weaknesses, and areas for improvement.
b. Utilize your understanding of the UX development life cycle to provide
recommendations for enhancing the user experience at different stages.
c. Justify your recommendations with references to UX design principles, industry best practices, and user research.
This assessment aims to achieve the following subject learning outcomes:
LO2 | Analyze the UX development life cycle and the purpose of each phase. |
Assessment Instructions
Students must conduct research externally and include references in order to produce a well referenced assessment. You should use at least ten (10) sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These may include websites,
social media sites, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a referencing list at the end of your assessment (not included in the word limit). Wikipedia and other ‘popular’ sites are not to be used.
1. You must submit your report in Word document or in PDF format.
2. Please refer to the assessment marking guide to assist you in completing all the assessment criteria.
Important Study Information
Academic Integrity and Conduct Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offenses under the Academic Integrity and Conduct Policy.
Please read the policy to learn the answers to these questions:
• What is academic integrity and misconduct?
• What are the penalties for academic misconduct?
• How can I improve my grade?
Late submission of assignments (within the Assessment Policy)
Length Limits for Assessments
Penalties may be applied for assessment submissions that exceed prescribed limits.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Further details can be accessed at
Generative AI Traffic Lights
Please see the level of Generative AI that this assessment is Level 2 has been designed to accept:
Traffic Light | Amount of Generative Artificial Intelligence (Generative AI) usage | Evidence Required | This assessment (✓) |
Level 1 | Prohibited: No Generative AI allowed This assessment showcases your individual knowledge, skills and/or personal experiences in the absence of Generative AI support. | The use of generative AI is prohibited for this assessment and may potentially result in penalties for academic misconduct, including but not limited to a mark of zero for the assessment. | |
Level 2 | Optional: You may use Generative AI for research and content generation that is appropriately referenced. See assessment instructions for details This assessment allows you to engage with Generative AI as a means of expanding your understanding, creativity, and idea generation in the research phase of your assessment and to produce content that enhances your assessment. I.e., images. You do not have to use it. | The use of Gen AI is optional for this assessment. Your collaboration with Generative AI must be clearly referenced just as you would reference any other resource type used. Click on the link below to learn how to reference Generative AI. In addition, you must include an appendix that documents your Generative AI collaboration including all prompts and responses used for the assessment. Unapproved use of generative AI as per assessment details during the content generation parts of your assessment may potentially result in penalties for academic misconduct, including but not limited to a mark of zero for the assessment. Ensure you follow the specific assessment instructions in the section above. | ✓ |
Level 3 | Compulsory: You must use GenerativeAI to complete your assessment See assessment instruction for details This assessment fully integrates Generative AI, allowing you to harness the technology’s full potential in collaboration with your own expertise. Always check your assessment instructions carefully as there may still be limitations on what constitutes acceptable use, and these may be specific to each assessment. | You will be taught how to use generative AI and assessed on its use. Your collaboration with Generative AI must be clearly referenced just as you would reference any other resource type used. Click on the link below to learn how to reference Generative AI. In addition, you must include an appendix that documents your Generative AI collaboration including all prompts and responses used for the assessment. Unapproved use of generative AI as per assessment details during the content generation parts of your assessment may potentially result in penalties for academic misconduct, including but not limited to a mark of zero for the assessment. Ensure you follow the specific assessment instructions in the section above. | |
Assessment Marking Guide
Marking Criteria F (Fail) P (Pass) C (Credit) D (Distinction) HD (High Distinction) _____| 30 marks 0 – 49% 50 – 64% 65 – 74% 75 – 84% 85 – 100% |
UX Development Life Cycle Explanation _____| 6 marks | Explanation lacks clarity and coherence. | Adequate explanation of each phase of the UX development life cycle. | Clear explanation of each phase of the UX development life cycle. | Thorough explanation of each phase of the UX development life cycle. | Exceptional and comprehensive explanation of each phase of the UX development life cycle. |
Purpose and Objectives _____| 6 marks | Purpose and objectives of each phase are not clearly articulated. | Purpose and objectives of each phase are adequately addressed. | Purpose and objectives of each phase are clearly articulated. | Purpose and objectives of each phase are thoroughly articulated. | Purpose and objectives of each phase are exceptionally clear and well-justified. |
Key Activities, Techniques, and Considerations _____| 6 marks | Key activities, techniques, and considerations involved in each phase are inaccurately or insufficiently described. | Key activities, techniques, and considerations involved in each phase are accurately described, with some minor omissions. | Key activities, techniques, and considerations involved in each phase are well described and demonstrate a good understanding. | Comprehensive and in depth exploration of key activities, techniques, and considerations involved in each phase. | Exceptionally detailed exploration of key activities, techniques, and considerations involved in each phase |
UX Analysis and Recommendations _____| 6 marks | Analysis of the current user experience lacks depth and fails to identify strengths, weaknesses, and areas for improvement. | Analysis of the current user experience demonstrates an understanding of strengths, weaknesses, and areas for improvement. | Analysis of the current user experience demonstrates a good understanding of strengths, weaknesses, and areas for improvement. | Comprehensive and detailed analysis of the current user experience with a thorough identification of strengths, weaknesses, and areas for | Exceptionally detailed analysis of the current user experience with an outstanding identification of strengths, weaknesses, and areas for |
| | | | | improvement. | improvement. |
Referencing and Citations _____| 3 marks | Inadequate or missing referencing and citations. | Adequate use of referencing and citations, with some minor errors or inconsistencies. | Consistent and appropriate use of referencing and citations following the Kaplan Harvard Referencing Style. | Accurate and precise referencing and citations using the Kaplan Harvard Referencing Style | Impeccable referencing and citations demonstrating mastery of the Kaplan Harvard Referencing Style. |
Grammar, Format, and Spelling _____| 3 marks | Numerous grammatical, formatting, and spelling errors that hinder comprehension. | Occasional grammatical, formatting, and spelling errors that do not significantly impact comprehension. | Good grammar, formatting, and spelling with only minor errors that do not affect comprehension. | Excellent grammar, formatting, and spelling with minimal to no errors. | Outstanding grammar, formatting, and spelling with impeccable accuracy. |
Feedback and grades will be released via MyKBS |
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